28 / April 2018
Posted by Pankaj Solanki
why digital marketing as a career option?
what is Digital Marketing?
Digital Marketing is the term used for the promotions that are carried out on the web. The term Digital Marketing is self-explanatory. It suggests a shift in the traditional methods of marketing. There is a broad Digital Marketing scope at present as the digital media is the new media that works with the help of internet and has proved to be the fastest medium of mass communication.
Digital Marketing has several smaller divisions that work in different directions yet contributing to the overall growth of the firm. It leverage's a Digital Marketing campaign for the purpose of making sales, brand awareness, establishing a new venture, etc.
Scope of Digital Marketing in India.
Digital Marketing industry is booming not just in India but all parts of the world. The year 2016 took the industry by surprise with over 1.5 lakh job opportunities in the Digital Marketing domain. Well, the following was a bigger surprise when only the first quarter of 2017 marked for 8 lakh job opportunities. Experts are assuming that it will increase to 12 lakh job opportunities in 2018.
The surveys conducted by several forums have predicted this number to grow with Digitalisation in the nation. Our Prime Minister has been actively promoting the idea of Digital India. PM Modi’s digital India campaign gained massive popularity. The initiative of Government of India is aimed at providing easy services to its natives.
Now imagine when a nation’s government is promoting the digital interaction, what do you think will be the Digital Marketing scope in that nation.
The Digital Marketing industry is at its peak at the moment due to many reasons, take a look at some of them:
- 01It is the newest thing in town
- 02It is flexible
- 03It is easy
- 04Eco- friendly
- 05Fastest Reach
- 06Job Opportunities
- 07High engagement
- 08Small investments and big Returns
- 09Measure immediate results